Knowledge

Two-touchpoint architecture (laptop)

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Doorway boasts an extremely high adoption rate compared to many software providers. This adoption rate, sitting around 80% for our enterprise clients, is thanks to a carefully designed two-touch-point architecture.

What is two-touchpoint architecture?

Two-touchpoint architecture, sometimes referred to as a 2-touch model, is a system where the user interacts with the service or product in two distinct ways to complete an action or goal. Typically, these interactions might span multiple platforms, interfaces or physical locations depending on the service and architecture.

How does Doorway’s two-touchpoint architecture work?

Doorway’s architecture is structured to make adoption of Doorways as easy and seamless as possible, even for truly global enterprise businesses.

When Doorways are created, your employees are sent an automated email. Following receipt of this email, employees only need to click on the link, choose their device type and then save their Doorway directly into their Apple Wallet or Google Wallet. In addition, Doorway does not require any employees to download or install an application, removing a huge amount of adoption friction up front. 

One of the key failures in adoption rate that we considered first, is that people don’t like change. We decided that the method Doorway could use to reduce this impact on employees, was to make Doorway fit into their existing processes to as great a degree as possible. Given digital wallet adoption has sky-rocketed in the past 5 years, this was an obvious opportunity.

Two-touchpoint architecture (mobile)

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Doorway boasts an extremely high adoption rate compared to many software providers. This adoption rate, sitting around 80% for our enterprise clients, is thanks to a carefully designed two-touch-point architecture.

What is two-touchpoint architecture?

Two-touchpoint architecture, sometimes referred to as a 2-touch model, is a system where the user interacts with the service or product in two distinct ways to complete an action or goal. Typically, these interactions might span multiple platforms, interfaces or physical locations depending on the service and architecture.

How does Doorway’s two-touchpoint architecture work?

Doorway’s architecture is structured to make adoption of Doorways as easy and seamless as possible, even for truly global enterprise businesses.

When Doorways are created, your employees are sent an automated email. Following receipt of this email, employees only need to click on the link, choose their device type and then save their Doorway directly into their Apple Wallet or Google Wallet. In addition, Doorway does not require any employees to download or install an application, removing a huge amount of adoption friction up front. 

One of the key failures in adoption rate that we considered first, is that people don’t like change. We decided that the method Doorway could use to reduce this impact on employees, was to make Doorway fit into their existing processes to as great a degree as possible. Given digital wallet adoption has sky-rocketed in the past 5 years, this was an obvious opportunity.

Updating cardholder permissions

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User permissions give administrators the ability to flexibility control and allow users to edit their own contact information.

With this function, admins can select which specific contact details their users can edit, and which contact details are locked. Locked permissions are only alterable by the administrators for the organisation account.

You can toggle this setting via the Organisation Settings page.

Once you are on the Organisation settings page, head down to Doorway settings and click on Cardholder permissions. This will open a sidebar with all existing cardholder permissions for the account. Locked fields will show in red, with a lock icon.

Clicking on one of the red locked icons will toggle the permission to open, which changes the field to green. Any green field is able to be edited by your employees.

Once the toggle has been edited, it is automatically saved across your organisation.

Updating designs

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Customising your Doorway design is a great way to share your corporate and visual identity with employees, customers and the rest of the world. 

Doorway offers companies a fully customisable design suite, and the ability to apply designs to specific, selected groups of users. This is particularly useful for global enterprises as they can assign different designs to business units or local branches, to for example celebrate their local holidays.

In order to apply a design to a specific set of users, you can go to the Doorways & Users page and then use the filtering tool. Then, apply the selected design to the filtered users by selecting them and clicking on ‘Update Template’.

Filter on Doorways & Users page

Once updated, users’ Doorways are automatically updated, and a push notification is sent to ensure that employees are aware of the latest design changes.

Push notifications are customisable and can’t be silenced for Apple Wallet and Google Wallet.

How to design your Doorway

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A Doorway digital business card is much more than a networking tool, it’s a tool to manage your company’s corporate identity and share your brand with employees and potential clients. Enterprise organisations choose Doorway because of the design customisation that it allows.

Through the Doorway design suite, you can create design templates by changing:

  • the background colour (using a hex code),
  • the strip image (1033 x 407px, .png) and
  • the top left icon (1200 x 1200px, .png). 

Doorway design guide

Every time a user’s design template is updated by the administrator, their Doorway is automatically updated and they receive a push notification that ensures they are aware of the latest design updates.  

New design templates can be applied to either specific or all groups of users. Check out how to update designs here.

Static vs dynamic QR codes

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Digital business cards can use static or dynamic QR codes to share contact information. Doorway uses dynamic QR codes for enhanced security and a better user experience.

In this post we summarise the benefits and downsides of the two types of QR codes, and we explain why Doorway chose to use dynamic QR codes.

 

Simple or Static QR Codes

Static QR codes typically link to a public URL where the data is then available for transfer. This approach comes with a number of advantages and disadvantages.

The upsides of Simple QR Codes:

  • They can be printed and the most up-to-date information will be shared.
  • Easier to scan as the QR code density is usually quite low.
  • The number of times that the QR is scanned can be tracked via the URL.

The downsides of Simple QR Codes:

  • Data sometimes can’t load since a good internet connection is required for successful use.
  • Poor data security since data must be stored on a publicly-available URL that can be easily accessed by anyone with the link.
  • Can have a poorer user experience, as it requires a longer process and internet connection to work.

 

Dynamic QR Codes

Dynamic QR codes contain more data embedded within the QR code itself, which offers flexibility and added security. 

The upsides of Dynamic QR Codes:

  • The user can share data immediately and without the need for an internet connection. Dynamic QR codes don’t need to route via a public URL to access the data.
  • The QR code can be dynamically updated by an individual or central control, allowing new data to be immediately pushed to all users.
  • Data can be served via a closed-loop system, allowing for a high data security rating.
  • Extremely fast and easy user experience.

The downsides of Dynamic QR Codes:

  • Some older devices may take longer to recognise the QR code, due to the extra data contained within the code.
  • You only have analytics access for how many times a QR code has been scanned if the code is being scanned by a person or system integrated with one of Doorway’s public APIs. Those not integrated with a Doorway API will not appear in tracking.

 

Why Doorway uses dynamic QR codes

Doorway chose dynamic QR codes for a few crucial reasons that help deliver the best corporate identity solution for enterprise businesses.

Security: No public URLs

The ability to scour the internet for public URLs with PII data is accelerating. We don’t want a vulnerability in our service that puts a business or individual’s data at risk. Doorway offers the enterprise security layers that enterprise customers expect.

Doorway gives you comprehensive functionality

Businesses and employees change all the time. We wanted to create a solution that is as flexible as your business. Static QR codes don’t allow to do that, given their permanent state whereby any update requires a brand new QR code to be generated.

Instead,  using dynamic QR codes keeps the fluidity of business in mind, allowing you to update details based on promotions, branding updates, contact information changes – or even allowing for custom information sharing based on the individual you are talking with.

Doorway works anywhere you are

Thanks to dynamic QR codes, your Doorway will work wherever you are, as long as you have battery. It doesn’t matter whether you are in public transport, an aircraft, a business event with slow internet, or the top of a mountain – Doorway will work.

We believe that a digital business card and corporate identity service should be as functional as possible, and work whenever and wherever you and your employees are.

How to share your Doorway

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Accessing your Doorway

When you are assigned a Doorway by your business, or create one yourself, you will receive an email from Doorway. Once you have opened that email on your mobile device and downloaded your new digital business card, you will be ready to go.

Your Doorway is stored in your Apple Wallet or Google Wallet, enabling quick access from your device’s lock screen. For Android, tap the wallet icon on your lock screen or click the right-side button twice on Apple phones.

Scanning your Doorway

Every Doorway contains a unique and universally recognised dynamic QR code. When scanned, it directly creates a contact in the recipient’s phone book.

A dynamic QR code stores all contact information, which means the information is kept secure (not leaving the devices), and doesn’t require an app download, a landing page or an internet connection to work.

CBRE card

Doorway is the only solution that is fully functional without downloading an app or a strong internet connection, allowing you to use your Doorway anywhere in the world.

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